Instagram is a mobile app that allows customers to instantly take and/or upload photos and quickly edit all of them using an unique set of filters along with a branded tilt-shift feature (3-D effect) that sets them apart from the relaxation. It’s taken off in popularity quicker than any other mobile app and is most likely the reason the person standing in line next to you at Starbuck’s is usually taking a picture of the pastry situation for no apparent reason. Instagram is addictive and it has a whole country of iPhone and Android users hooked.
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And where the public will go, your business should follow.
If you’re the owner of your company and/or the person responsible for branding and social media, you should be privy to the particular 6 Reasons Instagram is perfect for your business:
1 . Instagram is Instantaneous
There is absolutely no waiting around until you get back to your home or even office to take full advantage of Instagram for brand building. Using your iPhone or Android, you snap the photo, edit, upload, add a remark (remember to #hashtag keywords), and share from your brand’s profile within mere seconds.
2 . No Duplicate Accounts Required
Unlike Facebook and Google+ exactly where you’re required to set up a lengthy private profile before you can set up a brand web page, you are allowed to jump right in as a brand on Instagram without any consequence. It’s a fairly easy set up procedure.
3. Everyone Has an Inner-Photographer
Several business owners are at a loss with regards to using social networks to grow their consumer base for the most part because they do not have a way with words or know how to develop their creative juices for content marketing. But everyone likes taking pictures and let’s be honest – almost every certainly one of us feels like we have a knack behind the camera. While darkroom results often prove otherwise, the particular ease and foolproof editing associated with Instagram will in fact turn a person into the Herb Ritts of your product/service content marketing.
4. It Makes Your Brand Look Interesting
This is the neat thing about using Instagram to showcase your product/service. Instagram filters make office supply suppliers, garbage removal services, and even internet marketers look awesome. Use Instagram to show off your product/service and even your corporate culture by capturing candid office moments. Instagram albums give personality to brand names in a manner that no other sharing network has been able to accomplish thus far.
5. Produce a Location Page for Your Business
Google Places and the new Google+ Nearby Pages for businesses have verified the importance of having a physical location mounted on your brand’s online presence. Instagram’s integration with the Foursquare location database allows you to Geotag the location the photograph was taken from (i. e. your home of business) which allows it to be added to the location page on Instagram. If users are browsing photos based on location and see a product of yours that appeals to them within their area, you may have a new customer. If a location is not listed, you can add your business to the Instagram/Foursquare database.
6. They have Easier to get Followers
Because you aren’t post links on Instagram, the public won’t feel like they are being bombarded with SPAM when following your brand account. If you frequently write-up interesting images that feature your own product service on Instagram, clients are more likely to follow you there compared to on any other Social Network. It will be easier that you should build brand recognition with a larger fan base. Because Instagram easily links to your Facebook and Twitter accounts, it helps those social networks grow for you as well. The same rules of social networking marketing apply though – connect to (comment and “like”) and follow your customers FIRST. On Instagram, they actually follow back.
While it doesn’t provide the linking opportunities that lots of internet marketers are overly obsessed with, Instagram is the easiest and most fun-to-use interpersonal sharing network out there and it can be a tremendous tool in developing your own business’ brand persona and in attaining brand recognition with your online customer base.