The particular Growing Popularity of Free & Casual Games

Free online internet gaming has exploded over the past 10 years and now comprises of a sizable collection of game developers, publishers, web portals and millions of casual sport players. Talented game developers have been in more limited supply than marketers and portals, yet even these are steadily growing in supply a lot more companies and brands look for support deals with high quality upcoming free online games.

Wide brand exposure can be acquired from sponsoring free online games and more companies are looking towards game sponsorship and in video game product placement as a serious advertising platform. Portals are in the greatest supply with a huge amount of gaming orientated sites offering the developers creations, indeed some game developers also offer their own web portals such Ninjakiwi and Armor Games. These are two of the more popular and innovative video gaming developers with Armor Games keeping a top 1000 traffic rating.

At the rear of such successes are talented flash game designers and coders, it is usually one or two experienced designers that herb the seeds from which top free of charge gaming websites flourish. Casual gaming both free and paid downloading have become so huge online the fact that genre has the greatest presence in the world’s most highly trafficked sites.

Ninjakiwi have an in house team associated with developers, they are owners of the very well-known brand of games named Bloons. The very first Bloons game was introduced in mid 2007 and the series was already played hundreds of millions of times. If you compare such an audience exposure rate towards the most popular video watched on you tube, it is easy to see why advertisers are embracing free online games to reach global audiences. What’s more intriguing are the demographics behind casual game players with a considerable percent of the audience being young adults. This demographic has caught the attention of numerous blue chip companies including mobile giants Orange and O2 who else regularly advertise through Mochiads — an in game preloading advertisements platform.

As the advertising revenue improves for free games so will the particular creativity, detail and complexity of their design. Developers are now creating online games targeted specifically at certain age ranges, including teens, young adults and mothers.

Ninjakiwis’ list of games is expanding rapidly. As their brand has received greater exposure over the past year they have got branched out from their original achievement of Bloons to produce other games based on a concepts, some have been received with additional enthusiasm than others. Some of their successes include:

Bloons – Including the player packs, more bloons and even more bloons, tower defense games, hot air bloon, bloons pop 3
Boombot Games – 1 and 2
Hotcorn Games – 1 and 2
Potion Madness
Powerpool
Replay Racer – 1 and 2
Rings
Shinju
Sinta
Zeba
Ninjakiwi has built a loyal fan base with their variety being published across hundreds of moderate to large sized gaming portals. One of their advertising platforms is definitely through the previously mentioned Mochiads, a major advertising platform for both game programmers and game publishers who earn revenue from publishing games. A little advert is shown whilst each game is loading in a web browser, developers and publishers earn money from online game impressions and advert clicks.

Another free games developer previously mentioned, Armor games, is the larger of the second . Armor develops in house games and sponsors independent developers, funding their creations and offering revenue posting across their advertising platform. Armor games has a much more extensive variety games than Ninjakiwi and has financed the creation of some of the most innovative games on the internet, a list of some of their greatest games is compiled below:

Choose Wings – 1 and two
Crush the Castle
Hedgehog Start
Hedgehog Launch 2
Fancy Trousers Adventure – 1 and two
Gemcraft
Gemcraft Chapter 0
The final Stand 1 & 2
Pillage the Village
Sonny
Sonny 2
Warfare 1917
It is common to find developers and portals alike sharing each other’s games. This idea was originally invoked by the biggest informal free game provider on the internet — Miniclip. com. Their success increased from allowing webmasters to publish their own games on thousands of smaller sites. Sharing and creating viral copies of successful games can prove a very lucrative strategy on the internet.

There are many more high quality game developers, publishers and portals, ones worth a point out include Crazy Monkey Games, Addictive Games, Newgrounds and Kongregate.
Free game production has also seen the remake of many old classic game games which will delight fans of the 80’s arcade.

Classic games for example PacMan, Ms PacMan, Space Invaders, Pong and Frogger have all already been remade using flash and are now available to play as free online games. Paul Neave, a talented flash developer is responsible for such flash reproductions.

More comprehensive flash gaming communities have leapt up within this landmark 10 yr period of growth. One example of an immensely popular community is MechQuest, this really is one of currently 5 flash online games created by Artix Entertainment. MechQuest is definitely an online Fantasy/Sci-Fi Web RPG online game that offers both a free and high quality paid side. The game is built making use of flash and has millions of members in its community. Striking a balance between informal and hardcore game play it aims to offer a compromise allowing players that do not wish to spend all day on their PC’s a casual multiplayer experience.

Of course free online games such as MechQuest, AdventureQuest, DragonFable, ArchKnight and BattleOn. com are a step in the right direction to get what online gaming should be about (if we are looking from a healthy perspective), they offer gamers a balanced dose of online fun which do not require a lifelong commitment to progress and gain in game rewards. The entire opposite would be games such as World of Warcraft which are designed to reward excessive levels of game play.
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The free games marketplace will continue to its rapid growth in the foreseeable future and more developers will come into the market. Whether flash will remain the markets main publishing platform remains to be seen but for now it will keep its dominating position with all free online game developers using it. Fans can expect to find more elaborate free online flash video games being introduced in the coming years as free games compete and incredibly much encroach upon paid game audiences.

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