Before we can define brand design we have to first define what a brand will be. A brand is the gut feeling of the customer when they think of your company. Intuitively, brand design is anything that help in the creation of that gut sensation. So whatever feelings your customers have got about your company can be attributed to your brand design.
For example. If your client buys a product from your online store plus wasn’t please, called customer service and requested a refund, but your refund policy did not cover her right after 3 days of use. The customer winds up feeling cheated unhappy with your organization. That entire scenario came about because of your brand design. From the moment the lady visited your website to the link the girl clicked to get to the page that will led to the product she purchased to how she was treated when calling customer service. You’ve essentially developed that entire feeling, that gut feeling when that customer thinks about your brand.
As you can see from the above example, brand design cannot be quantified as a thing, a project or a logo design. It is the overall process of creating a highly effective and favorable customer experience which has a cross disciplinary agenda stemming from logo design to marketing to customer service design.
So How do you make sure you possess a positive brand image? I’m happy you ask!
Taking into consideration your niche area and truly understanding every possible thing about them. This can include the colors these people like, where they tend to shop, what social networks they tend to be involve with. What time of the day they are almost all active. How many children they have. Are they married or single? What transforms them on and well as what terms them off.
With this information on your niche market, the next step is to evaluate your brand’s vision and objectives and compare those with your target market to decided if your brand can meet their needs. To ensure a highly effective branding strategy you may need to hire a brandname designer or designers depending on your requirements.
Brand designers are any experienced professional that have the expertise to aid in building your brand identity. That can include Logo, Designers, Graphic artists, Web Designers and Marketing Professionals (Both Off and Online Marketers and SEARCH ENGINE OPTIMIZATION Consultants)
The reason effective branding is so important today and must be manage with agility and grace is because of the incredible exchange of information primarily online. Customer satisfaction is paramount if a brand is to be successful
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