As per a survey conducted by the Nielsen Mobile, Americans use their mobile phones more often to send messages than making a call. Communicating via text messages is definitely exponentially grown in the last 3 years. Mainly young adults and teens are the most frequent users of this service. In the season 2006 average American send approximately 70 messages a month but the number of has grown to around 400 in a month which is almost 450% increase.
This particular Service is based on a communication protocol which allows short SMS around 160 characters to be sent between cell phone users. The whole concept of messaging was conceived in the late 1980’s. Norwegian engineers who designed the text messaging protocol just wanted to develop a program which would work when the user’s mobile phones were out of reach or turned off.
Since the whole SMS concept started through Europe it took few years for the US to catch up. Today a lot of consumer cellular service providers are advertising mobile phone plan which also include unlimited messaging and other special plans.
Customer cellular companies are marketing and promoting cell phone plan for consumers at various degree. Future of this service is surely brilliant for various reasons. It is the cheapest, easiest and quickest form of cellular communication.
The success of SMS in India has reached over 1 billion despite of not provocatively becoming marketed by the service provider or the consumer cellular phone manufacturer. Text messaging is also used a cheap source of marketing by various companies. No matter what is the nature of the business or services, you can extremely effectively exploit the potential of text messaging. Simply by sending a single message you get directly connected with your end users. So we can establish the fact that text messaging is surely likely to grow in future also.
Mobile SMS is service that cost almost nothing to the carrier and can definitely provide the users at much cheaper prices to the users to make it more popular
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