Whenever handling a small business for sale, as seller should work on understanding the needs of a buyer and learn how to make that customer a prospect. This process is called the customer behavior study, through this; the customer can be approached and analyzed through differed angles and under different circumstances.
Know facts – what are the things that motivate the buyer, why does he or she shift interest from one shop to a different or from one brand to the some other, how does he react to new products presented to the market or delivered to him? Such questions are essential in knowing the things that interest the buyer. And through the information gathered here, a seller would create and product and promotion strategies.
However , it should also be understood that there is no real described and tested theory of purchaser behavior. Some ideas came from economics, mindset and other theories on social sciences. Many business firms and companies are continually researching on the buyer actions to increase the possibly of product sales with buyers. Yet, any seller would agree that buyers actually are some kind of riddles. Despite efforts upon selling even small business for sale, 1 cannot guarantee that a buyer who has first taken interest on it might push through the sale.
Buyers have innumerable desires and needs; each one of these also vary according to their protection and aesthetic needs. And purchasers have their own incorruptible way of conference their needs and desires, just as long as it is inside his or her means. If a buyer considers that what a seller is offering is definitely way far beyond his achieve, a sale is then difficult to realize.